How Do You Grow Your Organization

I know several of the home based business owners will disagree with me, but I'm the one who makes the business decision, not anybody else.

I'll try to get up to several members, then sign up to 8-12 aces, the real serious, motivated, open minded, and those who will grow with me.

Although they're serious, I may still say no.

I want to find out if they will fit into a system that maximizes duplication. I'm looking for people who can train the trainer be a leader, and can keep their appointments.

First, let me explain how this works and then I'll follow it up on how to do it.

Let's say you personally sponsored 8 and those you directly sponsored brought in 8 and let's say you keep this throughout your downline and brought it 5 levels deep, here's how the calculation will turn out to be:

Assuming that the amount of business each sales group brings into your company is $100 a month.

In the first level, you have 8 people in your downline, so that's 8 x $100 = $800. If your paid a commission is 15%, you will get $120 a month.

In the 2nd level, you will have 8 x 8 = 64 people in your downline, so that's 64 x $100 = $6,400. If your paid a commission is 10%, you will get $640 a month.

In the 3rd level, you will have 8 x 8 x 8 = 512 people in your downline, so that's 512 x $100 = $51,200. If your paid a commission is 5%, you will get $2,560 a month.

In the 4th level, you will have 8 x 8 x 8 x 8 = 4,096 people in your downline, so that's 4096 x $100 = $409,600. If your paid a commission is 3%, you will get $12,288 a month.

In the 5th level, you will have 8 x 8 x 8 x 8 x 8 = 32,768 people in your downline, so that's 32,768 x $100 = $3,276,800. If your paid a commission is 1%, you will get $32,768 a month.

When all this is added up, your builder's bonus alone if you execute this plan is a whooping $48,376 a month. This doesn't include those people in your sales group. As I said, we assume that each person brings in $100 a month of business.

So you still want to be a real ACE recruiter and continue recruiting in your front line? Go for it. In my opinion (after looking at these numbers), I believe with enough convincing force that there's a better way.

I want to build an organization and recruit those who are willing to be leaders. Leaders build organizations deeper. I want people who will lead their own organization. People who will train the trainer. More on this later.

First, get your aces, help them build their frontline, train them to train their frontline and the process repeats itself for every level.

Look at the people at Herbalife, NuSkin, Shaklee, Xango, and Amway - how they made millions a year.

HOWEVER...here's a twist and you must meet it to make the builder's bonus as stated by your company's policies!!!

You may have to meet the new policies in bringing in new business or purchasing a minimum amount of the products yourself.

If you didn't think this system is possible, then you might want to rethink your strategy.

People quit the business because they're discouraged. You got to light up the match that fires them up. If you do, you'll be their friend for life.

Here's how do you do it

1. Determine how many people are you willing to have in your front line. If you can handle between 4-8, that will be great. I start with sponsoring four front liners at a time since you want to earn those pin-levels right away.
2. Perform the process below on sponsoring your ibos. This is how it works:

a. Get your leads from your favorite lead source
b. Prospect and sign up your 1st ibo.
c. Get together with your 1st ibo and do some prospecting together, using the leads you acquired from your favorite lead source. If this new prospect signs up, it will be signed up under your first ibo.
d. Prospect and sign up your 2nd ibo.
e. Get together with your 2nd ibo and do some prospecting together, using the leads you acquired from your favorite lead source. If this new prospect signs up, it will be signed up under your 2nd ibo.
f. Prospect and sign up your 3rd ibo.
g. Get together with your 3rd ibo and do some prospecting together, using the leads you acquired from your favorite lead source. If this new prospect signs up, it will be signed up under your 3rd ibo.
h. Prospect and sign up your 4th ibo.
i. Get together with your 4th ibo and do some prospecting together, using the leads you acquired from your favorite lead source. If this new prospect signs up, it will be signed up under your 4th ibo. Hopefully you get to earn your first pin-level.
j. Repeat the process from step a until your 4 front-line ibos earn their first pin-level or have already gotten the hang of it.

If it's for a customer, perform the same process until they get the hang of it.

In some companies, this is allowed since you, your front-line ibo, and that new enrolled ibo has already built a relationship.
3. Once you get your 4 ibos developed into leaders. They will also be trained on how to do what you're doing and will train the trainer to do the same thing. From this point on, repeat Step 2. By the time you negotiate through all this, you have already grown an organization and it will grow exponentially.

I will expand on this later.

Handling Your Warm Market

Some of my customers are warm market or local referrals. I never pitch the sale with my warm market. Instead, I ask if they know someone who can enjoy the benefits of the products and services we sell and that could include themselves. Some of your warm market may be part of your audience, so don't neglect telling them what you do. The more people you know, the better.

As Dale Calvert said, if you love the products to death, you'll be shooting yourself in the foot for not telling your warm market what you do. Some will laugh at you and some will need it badly. So you will never know if you don't speak up.

My brother and sister laughed at me when I told them that I'm working with our company, but it turned out that they're whining about not having coverage or they have a lousy health insurance and no dental insurance. I did get the last laugh because when they bring up their problems, I simply told them that I don't want to hear it unless they're interested in the products and services I offer and said I had to go make other calls.

One thing I thought about doing is starting a newsletter about the products and services we carry. By doing that, you increase your warm market numbers. You would do a weekly newsletter and email these to your subscribers. I'll do it under the condition that I won't pitch the sale to the subscribers. As far as getting the subscribers are concerned, I'll use multiple sources such as my warm market, friends on myspace, friendster, and facebook, and Google AdWords - will only pay up to 5 cents per click with a daily budget of 60 cents. I'll sign up with AWeber since I can write the weekly newsletters from there and broadcast it to all my subscribers.

To do newsletters and maintain a subscriber base, you better be a good writer. Don't bore your subscribers with the details because they don't care about those and would wind up subscribing. Borrowing a phrase from Dale Calvert, do you think the they care about the ingredients of Diet Coke before they buy? Most of them don't. If your friends say it's good stuff, you take their word and go buy it. Thus, you buy that diet Coke based on your friends' testimonials. So include testimonials with your newsletter because a story sells a product.

This is how you become an expert in the discount health/dental business. Do the newsletters and build trust. People buy on emotion. They buy preferably from who they trust. They don't buy based on technical mumbo-jumbo. Do you think I'm going to buy from you if you tell me all this technical stuff? All I'm going to say is I got to go to the restroom and pee.

Newsletters are one of the ways to heat up cold market leads to warm market leads.

Remember to love your product to death, like me, or you won't be an expert. Warm market people buy on emotion, enthusiasm, loving the product, but not on technical mumbo-jumbo or hype.