How To Market Your Business Effectively Using Post Cards

Are you using the post card method to market your business?

Are you having trouble getting a higher response rate?

Would you like to be able to have a higher closing ratio?

Well you may have to write up a message that will attract them to you.

In my last company, I've used post cards to market my company's products or use it for recruiting those who want to do a home-based business marketing the same products I'm doing.

You will have so much room to put your message in your post card. However, there's one more thing that may attract a higher response rate. You must make sure that the message in the post card follows the format in this order, known as the AIDA format:

A = Attention
I = Interest
D = Desire
A = Action

The message used to get people to respond to her message is:

I want to speak to you about a full-time/part-time income opportunity with my company. Please go to my website or call 805-754-2736 and request an interview.

Where is the attention? Well the message has to be handwritten. Having the message handwritten in its entirety has two advantages. It gets the attention of the reader and it also tells the reader that this message was personally written for that person receiving it. It also gets the person interested in replying to the post card message because of the advantages of having it handwritten.

Putting pictures there also adds a few thousand words as we all know that a picture can speak a thousands of them.

The full-time/part-time income opportunity is the desire part. After all, people could use some extra money if this business is for them. People either respond to either pleasure or pain, but although most respond to pleasure, people will always look for opportunities in getting extra money.

The action part of the messages takes the reader to either go to the website and request an interview or call the number that's on the post card.

Not everyone will respond to the message of the post card, but those that are handwritten or have any pictures in it would get a higher response rate.

One of the home-based business owners in my last company has been able to earn that first pin-level using the post card method exclusively.

If there's one thing that this person does, it's consistency. However, she's got a system going for her and it's worked well.

When one of the recipients of her post card fills out a form in her capture page, she gets an email about it and gives the prospect up to 48 hours before she calls them.

Of those she calls and unable to reach or not ready, she activates an autoresponder system where those people would get an email from her.

The ones she was able to reach, she makes sure the prospects look over the information before she speaks to them. If they haven't, she reschedules an appointment.

Trial and error has made her system work well for her.

However, one thing you must absolutely do. Make sure that the message looks like it's handwritten. You get a better response rate when you hand write those postcards.

Till next time...