Using EZines To Get Your Site Plenty Of Traffic And Possibly Leads

Although I'm not that great of a writer, one thing I'm aware of is making sure that when I write something, it will keep the reader interested, it transitions smoothly from one topic to the next, and there will be value for the reader to read it.

How about this new deal called Ezines. I first heard about Ezines last year, but for whatever reason, it was just another article that's on the web. So you're probably going to wonder, why would you write one up? Who cares about this thing?

I'm sure you've heard about networking with your peers. Remember when you're in high school or college, you network with other people by joining clubs, social gatherings, or even by being in the classroom. You connect with these people because you and that network of people have something in common.

However, your association with them may not last because you all be moving on with other things. When I was working on my bachelors and my two masters, I built a pretty good network of people who share the same ideas as I do. When I left school, most of them have moved on or some who I met have different interests.

I believe it's not a bad idea to keep networking with others with similar interests. That's when I got the idea of ezines from several networkers. Although I may not get traffic from the general public about my interests (why should I?). I just want to get traffic from a certain audience. You know, someone who wears a pair of size 11 wide Crocs, my favorite pairs of sandals (i'm already on my 2nd black pair--in fact, my daughter katherine is on her 2nd pink pair or Crocs).

If you're willing to write and advertise your skillset out there on the Internet, ezines may be your ticket. Ezine websites are indexed by search engines and depending on what keyword you optimize it for, someone may just find you.

For the last two years, I've been involved in designing websites, but for one main reason...to drive traffic to it. However, promoting it will take much work and in time, traffic will grow. With the e-dental-plus.com website, which I own, it wasn't even ranked in alexa last year, but now it somewhere around 2.8 million. My goal for the end of the year is to get it down below 2 million, but there's a lot of work cut out for me. Perhaps, I would need to start writing ezines about the dental programs that I offer at e-dental-plus.com.

Before go off a tangent, I want to get back to the deal with ezines. Make sure you have something to write about and when you write it up, follow the AIDA format. That means...

A - Attention - Depending on what they read on the headline will determine if the article will be read.

I - Interest - be sure to address what's in it for them. If you don't address this, they'll just click the "back" button on their browser.

D - Desire - put the features on the topics that your article offers. Highlight 4-7 important bullets in this area.

A - Action - Make sure there's a link that allows them to take action, such as your product website or the website you want them to go to to fill out some form or whatever.

Well if you keep your ezine in this format, you may have little trouble addressing what you want to convey to your readers.

So for those of you businesspeople wanting to promote their product, their service, what they do well in, find other people who share the same views as you through a website, don't take ezines lightly. Although there are other options to increase traffic to your website, ezines are one of the ways you can get more visitors to your website. However, the way you write your content will have an impact on whether your visitors come back.

If you want to successfully generate traffic to your website, implement ezines. Don't forget to make that effort in being a good writer. It carries a lot of weight with your readers.

Sidney

P.S. Here are my recommended resources if you want to drive traffic to your website and you're on a limited budget. The subject of ezines is also discussed in these resources.

Magnetic Sponsoring - by Mike Dillard - learn how to use the skills that made Mike a millionaire
Building On A Budget - by Mike Dillard - learn how you can advertise your business on a limited budget. Ezines and press releases are also mentioned in this course.
Attraction Marketing Formula - by Ferny Ceballos - Learn the secrets of Google AdWords, capture pages, ezines, press releases, craigslist, ebay advertising, and more. Learn it in detail.

Building On A Budget - Another Mike Dillard Classic Must Grab - Free-Press-Release.com

Press Release - Building On A Budget - Another Mike Dillard Classic Must Grab

" Mike Dillard, Author of Magnetic Sponsoring, expert internet marketer and copywriter, teaches five best ways that generate free good quality leads for your business on a budget. "

by Sidney Juachon

Source: http://www.free-press-release.com/news/200803/1204938671.html

Just started out their own business? Next step is to find a way to make that business be known on the internet.

Thanks to Mike Dillard and company, Building On A Budget is conceived. This book is intended to help someone starting out their business while being on a very limited monetary budget (not to exceed $500 a month).

However, other resources like time, will, determination, and the energy to do the work must be available.

Those who belong in this category will learn how to generate free traffic to their website and thus get free leads through the following topics by the time they completed this book:

How to turn your traffic into live exclusive leads...even on a budget.

Craigslist - Very popular online classifieds site gets 6 billion visits a month and your ad gets visited.

Videos and You Tube - Your videos on YouTube, the 2nd most visited website in the world (behind Yahoo.com) will get your business a lot of exposure.

Press Releases and Ezines - popular media where your business can get real strong exposure. Get a few more articles and you may be dubbed by many as an expert.

Blogs - Why setting one up can get you web traffic leading to qualified prospects within 24 to 72 hours.

Funded Proposals - Why let your leads go down the drain when a prospect may say no to your business. Instead help them make sure that when they start their own home-based business, they either get Building On A Budget or Magnetic Sponsoring before they decide on an opportunity. At least they didn't have to hear you say "I told you so!" and instead they say "I read it so!".

I just read through this whole book and it's well written with simple to follow instructions. Although I already know how some of the topics in this book are processed, I learned some new ways on how to drive more traffic to my websites.

For those of you who needs a way to build your business on a limited budget, this is the book you want to get and I encourage you to get it.


For more information about Building On A Budget, you can go to http://myaplan.buildingonabudget.com and see the details of this Mike Dillard classic.

You cannot afford not to have this book. Highly recommended.

Using Craigslist To Get A High Google Ranking

I want to share what I've been doing lately using a slick method in marketing the services I offer, but this should work with any product you're marketing.

In the industry I'm working with, the region I market the services I offer has an impact in whether your customer will buy your services or keep them or not.

This is a technique that you cannot afford not to know because no one will buy your service if a provider or support for that service does not live in your local area. It doesn't matter what you're marketing, whether it's weight loss management, computer services, or discounted services.

This is a new technique I learned from people who authored this course and you can find it on the link at the bottom of this page. Before I started using this technique to market my service with Google AdWords, I used to hit one particular keyword and had it set 50 cents a click. However that keyword is almost impossible to get a #1 ranking unless you pay $5 to $10 per click. Well nobody has that kind of money to spend and I admit that I don't want to spend that amount. Even at 50 cents, my Google AdWords bill is at $150 a month and that can really wipe up your bank account. In addition, the impressions I'm getting is too high and it has an impact on your click through rate, thus keeping your AdWords pay per click high.

• Impressions - that's the number of times your AdWords ad appears
• Click Through Rate (CTR) number of clicks in your Adwords Ad divided by the number of impressions.

Well if you're not getting the return that you wanted with your AdWords campaign paying $150 a month, it won't be acceptable for any home-based business owner, unless that campaign is producing much more sales than what you paid for.

Well how are you going to be able to get your business to be building on a budget? You only have $50 to spend per month advertising your business and you want to make sure your campaign is more effective.

How do you do it? First of all, you need to understand that people who search on Google or Yahoo are interested on the search results - the left side of the results, instead of the sponsored links. That would be a challenging task, isn't it? Well here's what I did.

• I created a web page about the service I sell. For example let's say I sell jolly jumpers services. I want to limit my area to the Los Angeles area. I use "jolly jumpers los angeles" (or you can use "jolly jumpers in LA") as the keyword and I made sure that the landing page has the keyword "jolly jumpers los angeles" in the content.
• I also made sure that I put "Jolly Jumpers Los Angeles" between the title tags of my web page - your html file.
  
• In addition, I also put inside the meta tags the description of the page such as "Jolly Jumpers Los Angeles" (but rewrite it so that it makes sense to the audience).
  
• For the keywords in the meta tags, I put "Jolly Jumpers Los Angeles" or "Jolly Jumpers in LA"
• Saved the html file as jolly-jumpers-los-angeles.html
  
• Then I place an ad on Craigs List and put it in the Los Angeles section, under Community then General. My content would look something like this: Need To Spice Up Your Kid's Birthday Party? Try out our Jolly Jumpers. We have various designs like Spiderman, Barbie, Hannah Montana, or your favorite sports team.
  
• Then in the bottom of your page, you put a link to your jolly jumpers website and anchor it with the keyword Jolly Jumpers Los Angeles - Click here for more information.
• Now you setup a Google AdWords ad that says on the headline "Jolly Jumpers Los Angeles" then you put the information about your jolly jumpers service. There are two urls you fill in. On the display, you can put your domain name then right after that, you put jolly-jumpers-los-angeles.
• For keywords, I used both phrase and exact match, which both contain "jolly jumpers los angeles" and [jolly jumpers los angeles].
  
• Then on the actual URL, you put the exact link to that page.
  

I did something similar to this for a service I offer and my craigslist ad was on the second page of the Google rankings. In addition, my AdWords ad was on the second page as well. By the way, I set the AdWords ad at 5 cents per click.

If you need some more information, I encourage you to look at two items because they helped me get a higher ranking on my websites, my craigslist ad, and my Google Adwords ad. These are Building On A Budget by Mike Dillard and the Attraction Marketing Formula by Ferny Ceballos and Robert Fong. If they worked for me, it may work for you.

Till next time...

Sidney Juachon
http://aboutsidney.blogspot.com