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Friday, January 11, 2008

How Do You Grow Your Organization

I know several of the home based business owners will disagree with me, but I'm the one who makes the business decision, not anybody else.

I'll try to get up to several members, then sign up to 8-12 aces, the real serious, motivated, open minded, and those who will grow with me.

Although they're serious, I may still say no.

I want to find out if they will fit into a system that maximizes duplication. I'm looking for people who can train the trainer be a leader, and can keep their appointments.

First, let me explain how this works and then I'll follow it up on how to do it.

Let's say you personally sponsored 8 and those you directly sponsored brought in 8 and let's say you keep this throughout your downline and brought it 5 levels deep, here's how the calculation will turn out to be:

Assuming that the amount of business each sales group brings into your company is $100 a month.

In the first level, you have 8 people in your downline, so that's 8 x $100 = $800. If your paid a commission is 15%, you will get $120 a month.

In the 2nd level, you will have 8 x 8 = 64 people in your downline, so that's 64 x $100 = $6,400. If your paid a commission is 10%, you will get $640 a month.

In the 3rd level, you will have 8 x 8 x 8 = 512 people in your downline, so that's 512 x $100 = $51,200. If your paid a commission is 5%, you will get $2,560 a month.

In the 4th level, you will have 8 x 8 x 8 x 8 = 4,096 people in your downline, so that's 4096 x $100 = $409,600. If your paid a commission is 3%, you will get $12,288 a month.

In the 5th level, you will have 8 x 8 x 8 x 8 x 8 = 32,768 people in your downline, so that's 32,768 x $100 = $3,276,800. If your paid a commission is 1%, you will get $32,768 a month.

When all this is added up, your builder's bonus alone if you execute this plan is a whooping $48,376 a month. This doesn't include those people in your sales group. As I said, we assume that each person brings in $100 a month of business.

So you still want to be a real ACE recruiter and continue recruiting in your front line? Go for it. In my opinion (after looking at these numbers), I believe with enough convincing force that there's a better way.

I want to build an organization and recruit those who are willing to be leaders. Leaders build organizations deeper. I want people who will lead their own organization. People who will train the trainer. More on this later.

First, get your aces, help them build their frontline, train them to train their frontline and the process repeats itself for every level.

Look at the people at Herbalife, NuSkin, Shaklee, Xango, and Amway - how they made millions a year.

HOWEVER...here's a twist and you must meet it to make the builder's bonus as stated by your company's policies!!!

You may have to meet the new policies in bringing in new business or purchasing a minimum amount of the products yourself.

If you didn't think this system is possible, then you might want to rethink your strategy.

People quit the business because they're discouraged. You got to light up the match that fires them up. If you do, you'll be their friend for life.

Here's how do you do it

1. Determine how many people are you willing to have in your front line. If you can handle between 4-8, that will be great. I start with sponsoring four front liners at a time since you want to earn those pin-levels right away.
2. Perform the process below on sponsoring your ibos. This is how it works:

a.
Get your leads from your favorite lead source
b.
Prospect and sign up your 1st ibo.
c. Get together with your 1st ibo and do some prospecting together, using the leads you acquired from your favorite lead source. If this new prospect signs up, it will be signed up under your first ibo.
d. Prospect and sign up your 2nd ibo.
e.
Get together with your 2nd ibo and do some prospecting together, using the leads you acquired from your favorite lead source. If this new prospect signs up, it will be signed up under your 2nd ibo.
f. Prospect and sign up your 3rd ibo.
g.
Get together with your 3rd ibo and do some prospecting together, using the leads you acquired from your favorite lead source. If this new prospect signs up, it will be signed up under your 3rd ibo.
h.
Prospect and sign up your 4th ibo.
i.
Get together with your 4th ibo and do some prospecting together, using the leads you acquired from your favorite lead source. If this new prospect signs up, it will be signed up under your 4th ibo. Hopefully you get to earn your first pin-level.
j. Repeat the process from step a until your 4 front-line ibos earn their first pin-level or have already gotten the hang of it.

If it's for a customer, perform the same process until they get the hang of it.

In some companies, this is allowed since you, your front-line ibo, and that new enrolled ibo has already built a relationship.
3. Once you get your 4 ibos developed into leaders. They will also be trained on how to do what you're doing and will train the trainer to do the same thing. From this point on, repeat Step 2. By the time you negotiate through all this, you have already grown an organization and it will grow exponentially.

I will expand on this later.

Thursday, January 10, 2008

Handling Your Warm Market

Some of my customers are warm market or local referrals. I never pitch the sale with my warm market. Instead, I ask if they know someone who can enjoy the benefits of the products and services we sell and that could include themselves. Some of your warm market may be part of your audience, so don't neglect telling them what you do. The more people you know, the better.

As Dale Calvert said, if you love the products to death, you'll be shooting yourself in the foot for not telling your warm market what you do. Some will laugh at you and some will need it badly. So you will never know if you don't speak up.

My brother and sister laughed at me when I told them that I'm working with our company, but it turned out that they're whining about not having coverage or they have a lousy health insurance and no dental insurance. I did get the last laugh because when they bring up their problems, I simply told them that I don't want to hear it unless they're interested in the products and services I offer and said I had to go make other calls.

One thing I thought about doing is starting a newsletter about the products and services we carry. By doing that, you increase your warm market numbers. You would do a weekly newsletter and email these to your subscribers. I'll do it under the condition that I won't pitch the sale to the subscribers. As far as getting the subscribers are concerned, I'll use multiple sources such as my warm market, friends on myspace, friendster, and facebook, and Google AdWords - will only pay up to 5 cents per click with a daily budget of 60 cents. I'll sign up with AWeber since I can write the weekly newsletters from there and broadcast it to all my subscribers.

To do newsletters and maintain a subscriber base, you better be a good writer. Don't bore your subscribers with the details because they don't care about those and would wind up subscribing. Borrowing a phrase from Dale Calvert, do you think the they care about the ingredients of Diet Coke before they buy? Most of them don't. If your friends say it's good stuff, you take their word and go buy it. Thus, you buy that diet Coke based on your friends' testimonials. So include testimonials with your newsletter because a story sells a product.

This is how you become an expert in the discount health/dental business. Do the newsletters and build trust. People buy on emotion. They buy preferably from who they trust. They don't buy based on technical mumbo-jumbo. Do you think I'm going to buy from you if you tell me all this technical stuff? All I'm going to say is I got to go to the restroom and pee.

Newsletters are one of the ways to heat up cold market leads to warm market leads.

Remember to love your product to death, like me, or you won't be an expert. Warm market people buy on emotion, enthusiasm, loving the product, but not on technical mumbo-jumbo or hype.

Purchased Leads With IP Addresses

Always keep a record of the leads that were purchased, especially the IP address and the date and time. You can go to http://www.ipaddresslocation.org/ to check where did that IP address originated from.

For example, the ip address 74.138.115.75 came from 74-138-115-175.dhcp.insightbb.com meaning that insightbb.com controls that ip address.

This is how the FBI traces those who try to illegally hack into federal computer systems, but I can tell you that they have tools that they can use to get the ip address if they try to hide it.

What's the point? Make sure you know that if someone wants to use this against you, the IP address is your only trace. Your next trace will then be the company that sold you the lead because they provided you with the IP address when you bought the lead. When you purchase leads, make sure they provide you with the IP address or don't even bother with the purchase. Make sure you CYA (cover your *ss).

Well there's always going to be a rotten apple in each barrel. It's hardly that you get a barrel full of rotten apples and if that's the case, you won't buy from them again. That also goes with the leads that you purchase. Some of them will be rotten, but remember, it's not about you. You can control what you say by qualifying them, but you can't control what their mindset is at that point. If they don't qualify, say no first and then move to the next prospect.

At least, regardless of the outcome of that call, you have at least the ip address of the computer used by the prospect.

This article is also posted in http://aboutsidney.weebly.com/purchased-leads-with-ip-addresses.html

Wednesday, January 9, 2008

Haven't Made Your Pin-Levels Yet

For those of you who haven't made pin-level goals yet, I know how you feel, and I'm in your shoes, but don't worry about not reaching it yet.. What you want to worry about FIRST is whether you can help other people make their lives better with what value you have to offer them. If you can do that, the pin level will eventually follow.

I read from another source that this one guy who has a major pin-level with our company and has complained that he lost a lot of his pieces of business. He later told us that we all should get a job. The reason is obvious. His business practices is flawed. He probably went into this business with the idea that he'll make a lot of money and not help out the people he brought in. He believed that your work is done the minute you bring in that member. Let me tell you. If you think it's done, then you'll be duplicating what this guy did.

Your work has just begun the instant your sign up that ibo or member.

I chatted with another team member on YM about this and what she believes in is in the same wavelength I'm in as well as Dani Johnson. If you have in your downline, don't screw them because if you do, they will quit on you. You didn't bring them in to just meet your monthly goal. You bring them in to build an organization.

Let me expand further into this. Look at Jesus. He only had the 12 in his downline. One left (Judas) and was replaced by another (forgot who replaced Judas, but it's in the Book of Acts). He eventually added another who wanted to kill Christians and turned out to be the Apostle Paul (formerly Saul of Tarsus). You all know how that turned out almost 2,000 years later.

Although I love my enroller to death (won't mention any names), we have different philosophies on how we build our business. Some prefer to be ACE recruiters, some prefer to build organizations. My enroller prefers to get that ACE recruiter award in that belt while I prefer the latter.

You can build your organization with 2,000 front-line members, but how are you going to have time for each one of them, personally, especially in an MLM business like the company we work with? It will take you almost a full time job just to talk to each one of them for an hour per year. You practically don't have a relationship with them.

Now going back to what I said earlier, if you're going to worry about making pin-levels first before helping people make their lives better with what you have to offer, be ready for a rough road. You're going to have people quit on you, no matter what piece of business you bring in.

This article is also posted as "Haven't Made Your Pin-Levels Yet" in http://aboutsidney.blogspot.com and http://aboutsidney.weebly.com.

Sunday, January 6, 2008

MLM 2008 by Dale Calvert

Here's what I believe is a winner book written by Dale Calvert, a successful networker who brought in over one-hundred million dollars throughout his career.

I just purchased this book and already read from cover-to-cover (66 pages). You can click here to get your own copy of this book. For seasoned networkers or for those of you who are starting out, this should be one of the books you should have.

This book does what Dale Calvert intended to tell you and he tells you as it is, whether you like it or not. What he does is give you an insight what network marketing in 2008 will look like.

Many MLM Heavy Hitters consult with Dale on a regular basis and feel that he has always had an uncanny insight into the Network Marketing Industry. If you want to know the most effective ways to build within any marketing environment, the experts say Dale is the guy to ask. His 27 year track record of success in the network marketing industry speaks for itself.
His new book is full of principals, ideas, and concepts that I believe will help us make more money and build our organizations quicker and faster.

I recommend that you download it and read it now.