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Thursday, February 28, 2008

Using Craigslist To Get A High Google Ranking

I want to share what I've been doing lately using a slick method in marketing the services I offer, but this should work with any product you're marketing.

In the industry I'm working with, the region I market the services I offer has an impact in whether your customer will buy your services or keep them or not.

This is a technique that you cannot afford not to know because no one will buy your service if a provider or support for that service does not live in your local area. It doesn't matter what you're marketing, whether it's weight loss management, computer services, or discounted services.

This is a new technique I learned from people who authored this course and you can find it on the link at the bottom of this page. Before I started using this technique to market my service with Google AdWords, I used to hit one particular keyword and had it set 50 cents a click. However that keyword is almost impossible to get a #1 ranking unless you pay $5 to $10 per click. Well nobody has that kind of money to spend and I admit that I don't want to spend that amount. Even at 50 cents, my Google AdWords bill is at $150 a month and that can really wipe up your bank account. In addition, the impressions I'm getting is too high and it has an impact on your click through rate, thus keeping your AdWords pay per click high.

  • Impressions - that's the number of times your AdWords ad appears
  • Click Through Rate (CTR) number of clicks in your Adwords Ad divided by the number of impressions.
Well if you're not getting the return that you wanted with your AdWords campaign paying $150 a month, it won't be acceptable for any home-based business owner, unless that campaign is producing much more sales than what you paid for.

Well how are you going to be able to get your business to be building on a budget? You only have $50 to spend per month advertising your business and you want to make sure your campaign is more effective.

How do you do it? First of all, you need to understand that people who search on Google or Yahoo are interested on the search results - the left side of the results, instead of the sponsored links. That would be a challenging task, isn't it? Well here's what I did.

  • I created a web page about the service I sell. For example let's say I sell jolly jumpers services. I want to limit my area to the Los Angeles area. I use "jolly jumpers los angeles" (or you can use "jolly jumpers in LA") as the keyword and I made sure that the landing page has the keyword "jolly jumpers los angeles" in the content.
  • I also made sure that I put "Jolly Jumpers Los Angeles" between the title tags of my web page - your html file.
  • In addition, I also put inside the meta tags the description of the page such as "Jolly Jumpers Los Angeles" (but rewrite it so that it makes sense to the audience).
  • For the keywords in the meta tags, I put "Jolly Jumpers Los Angeles" or "Jolly Jumpers in LA"
  • Saved the html file as jolly-jumpers-los-angeles.html
  • Then I place an ad on Craigs List and put it in the Los Angeles section, under Community then General. My content would look something like this: Need To Spice Up Your Kid's Birthday Party? Try out our Jolly Jumpers. We have various designs like Spiderman, Barbie, Hannah Montana, or your favorite sports team.
  • Then in the bottom of your page, you put a link to your jolly jumpers website and anchor it with the keyword Jolly Jumpers Los Angeles - Click here for more information.
  • Now you setup a Google AdWords ad that says on the headline "Jolly Jumpers Los Angeles" then you put the information about your jolly jumpers service. There are two urls you fill in. On the display, you can put your domain name then right after that, you put jolly-jumpers-los-angeles.
  • For keywords, I used both phrase and exact match, which both contain "jolly jumpers los angeles" and [jolly jumpers los angeles].
  • Then on the actual URL, you put the exact link to that page.
I did something similar to this for a service I offer and my craigslist ad was on the second page of the Google rankings. In addition, my AdWords ad was on the second page as well. By the way, I set the AdWords ad at 5 cents per click.

If you need some more information, I encourage you to look at two items because they helped me get a higher ranking on my websites, my craigslist ad, and my Google Adwords ad. These are Building On A Budget by Mike Dillard and the Attraction Marketing Formula by Ferny Ceballos and Robert Fong. If they worked for me, it may work for you.

Till next time...

Sidney Juachon
http://aboutsidney.blogspot.com

Tuesday, February 26, 2008

Magnetic Sponsoring - Leads For Almost Nothing

Are you tired of not getting the results you want in your business? Tired of prospecting until you are blue in the face only to be left with an empty wallet?

What if I told you that there is a way for you to actually reel in an endless stream of new distributors and customers directly to you with their credit card in hand ready to join, and actually get paid from all the people who decided against checking out your business...

Would that increase your interest?

Well I'm letting you know that the days of old school MLM tactics are dead. You can now how to have them chase you down like you were the honey and the prospects are the bees with a bunch of cash on the barrelhead.

The fact is no more chasing prospects, bother family and friends, post fliers, hold opportunity meetings, and spend much more money than you make.

There's a secret way for you to actually get paid to generate an unlimited stream of leads and actually have them ask you to join your business.

I used these techniques and started to get several opt-in leads for my business at an average of 30 cents per lead. Now I'm able to cut that down to an average of 15 cents per lead. As one should learn, you should generate your own leads because you know and they know that they have filled out the form to inquire about what would make their life better.

There no need for you to be spending more than you're making and start getting paid to prospect. I made more than 8 times my money's worth and have purchased the last two editions of the course to keep me updated. Think I'm crazy? Yes I am because I loved this course.

The best part of all of this is that you can learn all of these techniques now for free in this Boot Camp series. http://www.marketingviapeople.com

Become the hunted instead of the hunter and get paid to prospect!

See how you can learn how to be the hunted now.

Magnetic Sponsoring is one of the resources you cannot afford not to have if you're going to succeed in any form of business. Get Magnetic Sponsoring Now and see how you can be hunted.

MLM 2008 by Dale Calvert

This is a book that I just purchased and already read from cover-to-cover. You can click here to get your own copy of this book. For seasoned networkers or for those of you who are starting out, this should be one of the books you should have.

This book does what Dale Calvert intended to tell you and he tells you as it is, whether you like it or not. What he does is give you an insight what network marketing in 2008 will look like.

Many MLM Heavy Hitters consult with Dale on a regular basis and feel that he has always had an uncanny insight into the Network Marketing Industry. If you want to know the most effective ways to build within any marketing environment, the experts say Dale is the guy to ask. His 27 year track record of success in the network marketing industry speaks for itself.
His new book is full of principals, ideas, and concepts that I believe will help us make more money and build our organizations quicker and faster.

I recommend that you download it and read it now.

Having Difficulty Getting Customers or Memberships

Is Getting Customers or Memberships a Challenge?

In the past, I have heard people telling me that it's a challenge to get customers or memberships in their books, regardless of which company you work with. I'm not talking about getting some people who will buy the product or service and do the business as well. I'm only dealing with those who will buy the product or service only. Just being a customer.

When I first started in network marketing, I was advised by my upline to make a list of your friends, family, or neighbors and invite them to the call. Me not knowing any better did told my friends, family, and neighbors that I was doing this business. After telling them about it, first, they got curious how I was able to start a business. Then they thought that I was trying to pitch the product to them, like I was going to take their money rip them off. They didn't think that it will work for them and was told that I'm being a predator.

Well since I burned out the people-I-know-list, I backed off from them and decided that my only option is to market to strangers. My upline suggested that I purchase leads from this one company only and then was told I should read this script, the way it was written. However, I haven't had any luck with these leads. Combining that with the fact that these leads are costing me $4.25 each and was told to purchase like 100 of those leads every month, thus costing me more than $400, had I not stopped this madness, my bank account would have been sucked dry. What makes matters worst is I was following a script that was given to me by my upline that didn't work because I acted I'm trying to push the product to them like a seller does with all the hype, generalities, and all that technical garbage, instead of trying to tell them how it is with no promises.

Well in that case, how can one get someone to buy without the pitching the sale? As I learned from Kim Klaver, a network marketing guru and expert marketer, she has what I think is one of the best marketing systems in the industry. You learn how to write a 45-second script and will know if the product is for them or not and you learn when to say NO to them. In addition, she will tell you what a seller does and how to avoid someone from telling you that they have to go to the restroom.

I encourage you to grab a copy of this book. It says it will get you 100 customers in 100 days. No promises, no hype. The book is titled "If My Products So Great, How Come I Can't Sell It?" The scripts I used in this book have helped me bring in a few sales on my products and services in my business. You can do the same as well. Learn the art of selling without selling.
Be a top product retailing guru artist in your company, like what happened to Kim Klaver (a.k.a. Ms. Stud).